How to gain more followers on Instagram
Instagram is one of the most popular social media platforms and for a good reason: its visual approach and accessible format has resulted in having over 800 million users. It’s not surprising that a lot of brands, big and small, want to seize this area to increase their following and have a larger impact on the internet.
Having said that, not everybody makes a huge impact on Instagram and that is because they don’t have a clear idea of what they have to do. So here we are going to give you a few tips that can help you to gain more followers on Instagram:
- Use interesting imagery. As we have said before, Instagram has a very visual approach and you have to seize this by adding quality images. Think of ways that you can make an impact with your target audience (more on that later), of how these images can make you engage with your audience in a more efficient manner and how you can use these images to gain more attention.
- Use hashtags. A lot of people underestimate the level of influence and importance that hashtags can have on Instagram and I have to say that I was one of them. If you add different hashtags that are related to your topic, there is a higher chance that you reach people that are far more interested in what you have to offer.
- Use videos. With the rise of IGTV, you now have the possibility of using Instagram as a video platform and engage with your audience in a better way. Videos nowadays are a very effective way to reach a lot more people; you can see it in the way that YouTube has grown in the last couple of years. This platform can also allow you to explain different topics in a more efficient way because you can be visual and elaborate a lot more.
- Find a target audience. You are not going to appeal to every single person on Instagram and that is perfectly fine–after all, we cannot be friends of everybody in real life, so that would also have to be the case on social media. Therefore, you need to establish your target audience by selecting different characteristics that are defining for you in that regard, such as age group, gender, language, location, and many other different aspects that might be important for you.
Working on Instagram is not easy by any means, but if you work hard and you are smart about it, you can achieve a lot of things and reach a wider audience in no time!