It’s a new year and that involves new goals, new opportunities and, of course, new trends in the world of digital marketing. This is a business that is always growing and improving, so we have to stay updated with everything regarding this world and what it has to offer.
So that is why we are going to present to you some of the most interesting and important trends that you need to pay attention to in 2020. Are you ready? Let’s go!
Digital Marketing Trends 2020
Artificial Intelligence is going to be bigger and wider.
AI is one of the biggest business opportunities in the world of digital marketing right now because it allows you to analyze customer behavior and also run analytics in much quicker fashion, which is something that is going to make your business work better and faster in 2020.
Chatbots are a prime example of how AI is becoming much more important in social media platforms and we can safely that this is a trend that is only going to grow as time passes by.
More emphasis on target audiences.
Each year we have more and more emphasis on target audiences and that is a warranted approach for a very simple reason: the more you understand what your audience wants, the better your results are going to be.
This is something very important to take into account and that is going to become more significant in 2020: not everybody is going to be interested in what you have to offer as a brand, which is why your digital marketing efforts need to be focused on that audience that is more inclined to consume and buy what you have to offer.
The rise of personalization.
According to stats, about 63% of consumers are not interested with generic content in terms of marketing, which is something that is only going to become a lot more significant this year because we live in the day and age of information and where people have way too much access to it–in order to stand out you need offer something different and unique, at least in terms of marketing.
The grand time of visual search.
Visual search has been one of the biggest revelations in recent times on the internet and it’s only going to get bigger and a lot more significant this year due to the fact that it allows you to upload a picture and get a lot more results of what you are currently looking for.
One of the biggest examples of this trend gaining momentum is Pinterest’s tool, Lens, which is an app that allows you to take a picture of a certain object and discover where it’s getting sold online. And that is only one of the many options of visual search that are going to get a lot more relevance in 2020.
More and more chatbots.
This is a trend that is only going to get a lot more important in 2020: chatbots have been going on for a time now, but this might be the year they become the new status quo given that they can save a lot of costs in terms of hiring personnel to engage with people on social media platform and they can also perform in a much more steady manner than the vast majority of workers, so that is something that can help you if you have a lot of duties on your plate.
Chatbots are a very useful strategy and you can find multiple options in the market in terms of software, so you should be able to keep an eye on them and see what they can provide for you.